Ingredients and Beyond
Quality, brands, added value Product differentiation through ingredient quality which is expected to have a significant
impact on purchases of food and beverage products. Consumers are seeking
ingredients with elevated features such as health benefits, nutrition, freshness and shelf
life, and naturalness. Higher quality ingredients can help companies differentiate
themselves.
Maximum limit 150 words.
Health – Precision Wellness
Personalization, ingredients, functional nutrition
Today’s consumers plan their diet around their health. That is why consumers seek out
functional foods and beverages that offer personalized solutions for their unique needs.
Whether based on life stage, mental or physical health, lifestyle, gender, or age,
products developed around precision wellness offer tailored solutions directed toward
specific groups of consumers.
Maximum limit 150 words.
Flavors – Wildly Inventive
Unexpected flavor, fusion, mash-ups
Food and beverage trends live and thrive on social media platforms. Capturing the
attention of consumers means being bold and provocative, whether in flavor, color,
cross-category combinations, or cross-cultural mash-ups. Consumers expect the
unexpected as they search social media for the wow factor in flavors, textures,
indulgence, and fun.
Maximum limit 150 words.
Gut Health – Flourish from Within
Digestive health, fiber, probiotics
Digestive/gut health is the top health reason consumers give for buying functional food
and beverage products. As consumers become more aware of the nuances of gut
health – enzymes, optimizing the microbiome, and classics like fiber and probiotics –
they are likely to prioritize gut health ingredients to help improve and maintain their
wellness. Gut health is poised to join protein as a priority benefit to seek.
Maximum limit 150 words.
Plant-based - Rethinking Plants
Naturalness, clean label, sourcing
Plant-based continues to evolve from substitutes and alternatives for meat and dairy to
concepts that embrace whole plant ingredients. The combination of consumer desire for
naturalness and concern about ultra-processed foods is driving companies to rethink
their approach to plant-based product development. Simpler formulations and whole
food alternatives to animal protein foods with better taste and an attractive price, can
appeal to today’s consumer.
Maximum limit 150 words.
Beauty Food – Taste the Glow
Appearance, collagen, skin health
Consumers young and old are interested in how they look. Younger consumers care
about beauty and physical appearance, seeking cosmetics, food and beverages, and
supplements with “beauty-related” ingredients. As they get older, consumers in general
and women in particular look for ingredients such as collagen and vitamins to
rejuvenate their skin and support healthy aging. Ingredients and products with skin
health benefits are poised to become more prominent in the marketplace.
Maximum limit 150 words.
Food Culture – Tradition Reinvented
Authenticity, vintage, heritage
Heritage and authenticity resonate with consumers in a world filled with cultural fusion.
Consumers today want to preserve and take pride in their culinary heritage, whether
based on family traditions, regional cuisines, or authentic recipes, ingredients, and
products. Watch for cultural differentiation based on a broader range of countries,
regions, and microregions, with products, ingredients, seasonings, and packaging that
honor authenticity and tradition.
Maximum limit 150 words.