ScaleUp Palate
How Indian F&B Brands Turned Fire into Fortune
ScaleUp Palate is a curated feature at Anuga Select India that brings to life the inspiring journeys of India’s most trailblazing food & beverage brands. Designed as a live storytelling and learning platform, it invites the masterminds behind successful F&B ventures to share how they turned ideas into iconic brands, and challenges into game-changing milestones.
Through raw, insightful case studies and intimate conversations, ScaleUp Palate bridges the gap between aspiration and execution—serving as a real-world playbook for those looking to build the next big F&B success. The objective is to provide a high-impact platform where visionary founders and brand leaders from India’s food & beverage industry share their brand-building journeys, highlighting pivotal moments, market strategies, consumer connections, and their evolving vision for the future.

Key Themes
- From Idea to Icon: The journey of creating a memorable food brand
- Scaling Smart: Insights into expansion, funding, and innovation
- Consumer Connect: Building loyalty through storytelling and experience
- Purpose & Profit: Balancing sustainability with scale
- Trends That Matter: What’s next for India’s F&B space?
Who Should Attend
- Aspiring and established F&B entrepreneurs
- Retailers, distributors, and food-tech professionals
- Investors, brand strategists, and marketing teams
- Students, innovators, and anyone passionate about food entrepreneurship
Key Takeaway
ScaleUp Palate is not just a speaker series—it’s a celebration of entrepreneurial grit, bold branding, and the passion that powers India’s rising food & beverage stars. Walk away inspired, informed, and ready to craft your own success story.